W CHANNEL IDENT: JOURNEY
Following on from the success of the W channel rebrand by Art & Graft, our friends at UKTV approached us once again with an exciting opportunity, to create a new ident that will work well with the existing idents and that will take the viewers to a continuous journey through places and moments anywhere and anytime.
The ident is a mix of diverse scenarios happening in different locations.
It presents a range of emotions, from the feeling of contentment and peace to suspense and mystery.
It presents a range of emotions, from the feeling of contentment and peace to suspense and mystery.
THE MAKING OF
We’re pleased with what we’ve achieved and have thoroughly enjoyed the process.
Here’s a glimpse of the behind-the-scenes:
CREDITS
Client: UKTV
Designed, Directed and Produced by: Ink and Giants
Music and Sound Design: UKTV
Music and Sound Design: UKTV
